What if you want to target people that are working in the marketing industry? Use the “Industry” filter to search for the word “Marketing and Advertising”. Use the “Title” filter to search for the word “Marketing” or “Marketer”. Suppose you want to find people in “Marketing” positions. Do not use the main search bar! There is NO reason to use the main search bar. Really, don’t use the main search bar… No, but seriously. Above all, do not use the main search bar. I recommend that you do not search for a keyword using the main search bar. Don’t use LinkedIn’s main “keyword” search bar So, here are some best practices you should follow for better results. That being said, LinkedIn’s search is the database of prospects from which much build their campaigns, and therefore high-quality results are still needed. Recommended read: “How to use the Sales Navigator for free” Tax), we’re with them on this one - it’s a good tool. And despite its high price (€59 / month excl.
Basically, LinkedIn wants you to pay for its Sales Navigator tool, which gives you access to results with much better granularity. But, you need to learn little tricks in order to take full advantage of its potential. In this article, we will tell you how to master the LinkedIn search feature. The reason? The search algorithm is not very efficient. You may have already noticed this, but the results in a LinkedIn search are not always entirely relevant.
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